The post-Snowden era was not kind to major communications platforms. Add that to years of decline and one hacking scandal after another and Yahoo Mail was not doing so great in the twitterz and facebooks.
Our task: Reverse the sentiment and drum up some Valentine's Day love for Yahoo Mail.
We've all been there. We thought, why not let the sensitive robots at Yahoo Mail do the heavy lifting?
With the click of a beating heart, you've got instant romance, no matter the occasion. Robots assembled a custom note specifically for your mood and relationship type.
And it spits out gems like these.
The response was phenomenal. Positive sentiment towards Yahoo Mail increased more than 700% in less than 24 hrs. But a more qualitative read of the chatter was even more revealing.
Ahhhh.... young love.