Even the biggest embracers of technology often overlook the thousands of capabilities that come with voice-first interfaces. How could they not? Those features are invisible, after all. But at the same time, this group is allergic to product demos. "Shred the manual, plug it in and figure it out"—is pretty much our attitude these days.
So how do you demo an invisible feature set to active ignorers of feature communication?
Production was ambitious, on a shoestring budget. Over a two-day shoot we had: