The Internet had spoken. They wanted new Yahoo CEO Marissa Mayer to save a dilapidated Flickr. Good news is, she took this to heart.
Bad news is, it was just 8 days before the new Flickr went live when Yahoo decided to answer the Internet in style with a splashy NY press event... timed to a Times Square takeover, timed to a TV spot going on air, timed to a blitzkreig digital campaign.
No sleep til Brooklyn, right? We sprang into action and gave the new Flickr some advertising firepower. The internet noticed.