I've spent time in agencies, on internal client teams, and independently selling and executing work. I get very hands on when needed, and let people do their thing when it's not. I care. I have no bias when it comes to the process—I only think of the Work, the people who will experience it, and the collaboration that must happen to make it relevant.
I look for the real problem. Often this means thinking far past the brief, up the chain to the cultural pulse of the brand, overlooked opportunities, new tactics, unexpected roadblocks, and more efficient ways to deploy budgets for maximum impact. It means having deep relationships with clients, creating dialogue, and iterating quickly.
I believe in building small, talented teams to tackle large problems. I enjoy pairing the best people to the task and allowing them to thrive. It's the only way, really.
Any superhuman ability I may exhibit is a direct result of my brilliant crop of red hair and subsequent kryptonite immunity. Shortcomings I blame on freckles. They are just the worst.
Clients I've had the privilege of working with:
Apple // Nintendo // Disney // McDonald's // Kellogg's // P&G // Yahoo // Volkswagen // Burger King // Campbell's